Paris Marathon Campaign 2023
SportsShoes x Asics
SportsShoes x Asics
Influencer Campaign featuring Sarah Forbes-Smith, Jasmine Wood, Louis Gomis & Timothe Lambert
Target Market: France, United Kingdom
Rollout: March 2023 - April 2023
Target Market: France, United Kingdom
Rollout: March 2023 - April 2023
THE BRIEF
To promote the Asics Metaspeed Sky Plus and prove that this carbon-plated performance running shoe is designed for excellent energy return and high speed on race day, SportsShoes and Asics sent four runners to the Paris Marathon 2023.
We recruited four inspiring, authentic, and credible runners from France and the UK to feature in a campaign shoot & run the marathon in the Metaspeed Sky Plus.
From the runners' initial training to the day itself, the content covered the different stories of each runner, and content was used on the SportsShoes website, social media, content Hub, YouTube, and the influencers' social media channels directing their followers to shop the collection and give genuine insight into their first impressions of the shoes.
Paris Marathon - Race Content
Paris Lifestyle Campaign Assets
