THE BRIEF
We recruited three inspiring, authentic and credible runners to be the faces of the New Balance X Sports Shoes 2020 Virgin Money London Marathon Collection and allow Sports Shoes to create content around their marathon training journey.
The runners reflected the key consumers Sports Shoes wanted to target including the 'core runner and 'active with attitude' consumer.
From the runners initial training to the day itself, the content covered the different stories of each runner and content was used on the Sports Shoes website, social media and the influencers social channels directing their followers to shop the collection.
A content shoot with each influencer captured two videos and still assets.
Paid Results // TALENT ACTIVATION
• 6 Pieces of paid content (X2 Instagram Posts, X1 swipe up link Instagram Story)
• 35,303 Total paid content reach
• 17,477 Total paid content engagements
• 38 Pieces of organic content (X2 Instagram Posts & X36 Instagram Stories)
Organic Social Results // SPORTSSHOES.COM CHANNELS
• 180K people reached across Instagram, Stories & Facebook
• 40K video views
• 4.7K engagements & interactions
• Overall engagement rate 2.7%
• 40K video views
• 4.7K engagements & interactions
• Overall engagement rate 2.7%
