Barcelona Marathon Campaign 2023 x UA Flow Velociti Elite Launch
SportsShoes x Under Armour
SportsShoes x Under Armour
Product Launch & Influencer Campaign featuring Douglas Musson & Lydia Oldham
Target Marketing: United Kingdom
Rollout: February 2023 - March 2023
THE BRIEF
We want to promote Under Armour's very first entry to the carbon super shoe market - the UA Flow Velociti Elite - by getting two experienced marathon runners to test the new running shoes before they launch to the market, and take them from training to running the Barcelona Marathon 2023.
We recruited two inspiring, authentic, and credible runners to be the faces of the Under Armour X Sports Shoes campaign.
From the runners' initial training to the day itself, the content covered the different stories of each runner, and content was used on the SportsShoes website, social media, content Hub, YouTube, and the influencers' social media channels directing their followers to shop the collection and give genuine insight into their first impressions of the shoes.
Barcelona Marathon - Race Content
Lifestyle Campaign Assets
Women's Running Advertorial - May 2023
Online Edit & Print
Lifestyle Campaign Assets - Introduction Lydia Oldham
