THE BRIEF
With gyms and fitness classes closed during lockdown, lots of people turned to running. But as the gyms started to reopen again around the world, we needed to keep people running.
Our SEO team identified running as the best page to build quality links to, either directly or via a running hub page that internally links to running International coverage was a key focus for us our campaign needed to have international appeal so that we could gain links from foreign sites, particularly from our key territories (Spain, Italy, France and Germany).
With gyms and fitness classes closed during lockdown, lots of people turned to running. But as the gyms started to reopen again around the world, we needed to keep people running.
Our SEO team identified running as the best page to build quality links to, either directly or via a running hub page that internally links to running International coverage was a key focus for us our campaign needed to have international appeal so that we could gain links from foreign sites, particularly from our key territories (Spain, Italy, France and Germany).
THE CAMPAIGN
Music and running is synonymous. Many runners will never leave the house without the right playlist. But what is the ultimate running playlist?
We analysed Spotify data for playlists that included the term ‘running’ in English, Spanish, Italian, French and German to reveal the top running songs in each country. We also scraped data for playlists including ‘Disney running’ and ‘musicals running’ to create fun angles and widen the scope of publications we could gain coverage and links from.
Music and running is synonymous. Many runners will never leave the house without the right playlist. But what is the ultimate running playlist?
We analysed Spotify data for playlists that included the term ‘running’ in English, Spanish, Italian, French and German to reveal the top running songs in each country. We also scraped data for playlists including ‘Disney running’ and ‘musicals running’ to create fun angles and widen the scope of publications we could gain coverage and links from.
THE RESULTS
37 pieces of coverage from 9 countries, including Italy, Germany, Spain, France, USA, Kenya, Ireland, Brazil, and the UK
28 links from coverage
Average Domain Authority 58
2.05 Million estimated coverage views
141 Social Shares
Although it’s difficult to determine the impact of a single campaign, SportsShoes regained their position 1 ranking for 'Running Shoes in September, around the time that this campaign began gaining coverage. This may indicate that the campaign contributed to the organic ranking increase.
SportsShoes is also currently ranking 8th for ‘most popular running songs’ on Google search.
