Garmin Enduro DLC Titanium Watch Launch Campaign 2021
Campaign Management: Claudia Lohe
Lead Design: Michael Souter
Videography: Danny Franks
Studio Photography: Paul Young
Outdoor Photography: Simon Nieborak
Editorial/Content Writing: Ben Mounsey
Lead Design: Michael Souter
Videography: Danny Franks
Studio Photography: Paul Young
Outdoor Photography: Simon Nieborak
Editorial/Content Writing: Ben Mounsey
Rollout: February 2021
THE BRIEF
Launch the Garmin Enduro as a new premium priced performance Smart Watch, targeted at a niche market: Ultra marathon runners.
A team of in-house content creators produced premium content for video, studio and outdoor photography and editorials to allow consumers learn about this new product across various touch point.
From unboxing the product to providing an informative landing page and to sharing a real runner's experience of the watches features and strengths, we elevated story telling on web, social media, email marketing, editorial and catalogue (offline).
PRODUCT VIDEO
ON-SITE POP-UP
EMAIL MARKETING
- SOLUS EMAIL -
- SOLUS EMAIL -
EDITORIAL CONTENT
As part of the content strategy, we don't just lead with high-quality still and animated content, we also write SEO optimised editorials. Our blog review article "THE GARMIN ENDURO™ MULTISPORT GPS SMARTWATCH" has driven over 3,000 impressions on Google search within the first 8 weeks after launch.
https://www.sportsshoes.com/trail/trail-running/kit-technology/the-garmin-enduro-multisport-gps-smartwatch/
SOCIAL MEDIA
CAMPAIGN RESULTS
• 25,000 landing page visits within 4 weeks
• 67,000 Garmin page views within 4 weeks, that was a YoY growth of 1,117%
• over 60 units sold within 3 months: over £46,000 review
• Halo effect of the campaign resulted in Garmin brand growth of +275% YoY
• over 2,400 blog views
• over 11,600 video views on organic social platforms
• over 100,000 people reached on organic social platforms
• 2.8 million people reached through paid social
